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Meineke - Doing Car Care Right

Video/TEXT ON-SCREEN / VISUALVOICE OVER / COPY

VISUAL:

A family holding their luggage stands by the car looking at their vacation rental.

 

VISUAL:

Dad opens door and the entire family’s faces drop as they see the dirt space.

 

VISUAL:

Camera pulls out to the family sitting in open grass with just the set behind them

 

SUPER:

NOBODY LIKES NOT SEEING WHAT THEY’RE PAYING FOR

DAD:

Best vacation ever!

KIDS:

Excitedly cheer

 

MOM:

That’s not what it looked like online.

 

VO:

NOBODY LIKES NOT SEEING WHAT THEY’RE PAYING FOR

VISUAL:

Cut inside a Meineke Service Center where a technician performs an eInspection of a car on a lift, taking pictures with an iPad of the exhaust, brakes, under the hood etc.

 

VISUAL:

Cut to Mom getting an eInspection message on her phone.

 

SUPER:

Toolbox checklist [Engine. Brakes. Tires. Oil.] Meineke Logo

VO:

With Meineke eInspection, get real-time updates, and notes of what should be fixed and why.

 

VO:

If we see it, you see it.

 

SUPER:

Toolbox checklist [Engine. Brakes. Tires. Oil.] Meineke Logo

 

VO:

Meineke. Doing Car Care Right.