Meineke Car Care Centers owe their success in no small part to our customer loyalty. Repeat business is central to the livelihood of all auto repair franchises and Meineke is no exception. That being the case, franchisees should put their best foot forwards when it comes to attracting repeat business. When looking for effective ways to turn first-time visitors into regular customers, you can’t go wrong with the following advice.
Hire the Right People
As a franchise owner, you may not be able to interact with every customer who walks through your door. As such, it’s imperative that you hire the right people who exhibit a knack for courtesy and are well-versed in the fundamentals of good customer service. Certain auto repair franchises have earned unfavorable reputations as a result of poor customer relations – and being selective about who you hire can prevent your business from the same fate.
Look for Knowledgeable Mechanics
Meineke doesn’t require owners of its auto repair franchises to possess experience in the automotive industry. While such experience certainly helps, franchise owners don’t perform work on the vehicles – your mechanics do. With this in mind, any mechanics you bring onboard should be experienced in providing vehicle maintenance and performing a wide range of repairs and services.
Encourage the Use of Circular Coupons
Meineke regularly offers coupons to potential and current customers. Any customers who are curious about how to save money should be encouraged to look for these coupons. A franchise and its parent company exhibiting a strong dedication to affordability will play well with cost-conscious clients. If a coupon is available, more people may be inclined to visit your repair center for the first time compared to other competing auto repair franchises.
Repeat business can help your Meineke franchise thrive. However, in order to keep customers coming back, you’ll need to treat them right and offer them some incentive. Stellar customer service, knowledgeable mechanics, and a commitment to savings are sure to serve you well in this endeavor into the world of our Meineke auto repair franchises.