Meineke Improves Award-Winning Rewards Program

CHARLOTTE, N.C., August 24, 2026 — Meineke Car Care Centers launched a comprehensive refresh of its customer loyalty program, My Meineke Rewards. In 2021, the rewards program was recognized by Newsweek as one of America’s Best Loyalty Programs for Automotive Repair.

“We want our rewards program to be a true thank you to our customers for choosing Meineke,” said Christopher Streahle, Meineke’s Vice President of Marketing. “This update took an already strong rewards program and made it even better. It’s a product of internal reflection and collaboration between franchisees to better serve our customers."

Currently, the program includes 2.2 million reward members with an average of approximately 9,000 sign-ups per month.

The previous My Meineke Rewards rewarded customers 1 point for every $1 spent, including bonuses on routine maintenance categories. These points could be redeemed for a limited number of free services. Members also had access to free towing up to five miles. The new rewards program maintains the free towing perk but now uses a point accumulation system that makes it easier to earn rewards. Customers will now earn 10 points for every $1 spent on services and can redeem points for direct discounts off their total service at any participating Meineke location. Members also benefit from a 12-month rolling point expiration to help customers retain their balance longer. This gives customers more autonomy to choose how their rewards are spent, instead of being confined to a set of services.

The new program was developed in close collaboration with franchisee leadership, including Greg Masewic, who owns eight Meineke locations across New Hampshire and Maine and helped spearhead the changes.

“Rewards are one of the strongest ways to build loyal, long-lasting customer relationships, and updating the program is an opportunity to make those relationships stronger,” explained Masewic. “Now, customers aren’t tied to a specific service when it comes to how they use their rewards. They now have the freedom and flexibility to choose. It’s how we thank them for choosing Meineke.’”

Customers can sign up for and access the program via the My Meineke App or the Meineke website. Current customers can access their accounts to see the changes.

To find the nearest Meineke location, visit www.meineke.com/locations/.

ABOUT MEINEKE Meineke Car Care Centers, LLC, a division of Driven Brands, Inc., of Charlotte, NC is the leading automotive aftermarket franchisor in the world. Founded in 1972, Meineke has over 750 centers that service approximately 3 million cars a year. Over the years, Meineke has expanded its product offerings to better meet the demands of its customers and a changing marketplace. Meineke continues to be ranked as one of the best franchise opportunities in North America and has recently won top franchise rankings from Forbes, Franchise Times and Entrepreneur Magazine.

About Driven Brands Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America's leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,500 locations across 15 countries, and services over 50 million vehicles annually. Driven Brands' network generates more than $1.7 billion in annual revenue from more than $5.0 billion in system-wide sales.

MEDIA CONTACT

Emma Pope Emma.Pope@meineke.com